Publish Once, Distribute Everywhere
A Twitter poll conducted in 2020 revealed that more than half of the respondents who did guest posts cited this as the main reason. However, what about the other benefits?
In other words, regular guest posting ensures repeated exposure of your message to your audience, enhances your online visibility, and contributes to the growth of your brand. Despite warnings against it, studies have shown that Google’s algorithms tend to ignore the majority of backlinks from guest posts. Therefore, it is recommended that backlinks in guest posts should be nofollow, effectively informing search engines to disregard the link.
So how does guest posting work for obtaining backlinks? You can include a link to your website or blog in your bio, or you may also be able to insert a link within the body of the post.
Keep in mind that the benefits of guest posting are long-term. Most blog posts remain published for years, allowing for continuous brand building and generating direct traffic over time. Similar to other content marketing strategies, consistent and regular guest posting has a compounding impact. While a single guest post may not have much impact on its own, publishing multiple guest posts across authoritative sites over several months can significantly increase its effectiveness.
To Conclude
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