Publish Once, Distribute Everywhere
A Twitter poll conducted in 2020 revealed that more than half of the respondents who did guest posts cited this as the main reason. However, what about the other benefits?
In other words, regular guest posting ensures repeated exposure of your message to your audience, enhances your online visibility, and contributes to the growth of your brand. Despite warnings against it, studies have shown that Google’s algorithms tend to ignore the majority of backlinks from guest posts. Therefore, it is recommended that backlinks in guest posts should be nofollow, effectively informing search engines to disregard the link.
So how does guest posting work for obtaining backlinks? You can include a link to your website or blog in your bio, or you may also be able to insert a link within the body of the post.
Keep in mind that the benefits of guest posting are long-term. Most blog posts remain published for years, allowing for continuous brand building and generating direct traffic over time. Similar to other content marketing strategies, consistent and regular guest posting has a compounding impact. While a single guest post may not have much impact on its own, publishing multiple guest posts across authoritative sites over several months can significantly increase its effectiveness.
Newsletter by, EverywhereMarketer, has been running online businesses for over 20 years and has served over 13,000 customers in 137 countries. EverywhereMarketer assists in growing online visibility, attracting more customers, and expanding businesses across multiple channels.
What to Do Now…
- Watch the Recap
- Subscribe to our channel on YouTube
- Share this Post With Your Network
- More from EverywhereMarketer
- The Ultimate Guide to Using Quora for Marketing
Learn how you can effectively use Quora for marketing, including the importance of incorporating Quora into your content marketing strategy, setting up your Quora account correctly, and utilizing Quora to its full potential. This ultimate guide provides insights on using this popular Q&A platform to benefit your business.
Please note that the content on this blog is free because it’s reader-supported. Some content may contain links to third-party products and services, for which we may receive a commission if clicked and a purchase is made.